Digital Summit PDX: Small Business Takeaways

I went to Digital Summit Portland this week, and it was pretty cool, everyone. It’s all about digital marketing for people who are involved with all aspects of it, from content creation, to strategy, to back end… stuff. Whatever those people do with code. Small business writing is marketing. “Kelley, you’re a writer. What the heck were you doing at …

NW Kids July 2017: Business Profile with Olababy

What’s special about your business? I’ve written for what we call editorial for a while — that’s content for publications, rather than for sales — and business profiles cross over the two disciplines. For readers or for customers, it’s all about the hook. I love writing business profiles. Check out this example of a profile I did for NW Kids Magazine’s …

Back from Maternity Leave, and Ready to Roll

I’m back! After taking a few months off (who’s counting, anyway?) for maternity leave, I’m back at work. Let me tell you, the new kid I made is cute. Super cute. He smiles and giggles and even thinks it’s funny when I do a David Byrne dance to “Nothing but Flowers” at Trader Joe’s. The three-year-old might not be as …

Twitter for small business

You’ve heard it before: Twitter can be an exceptional tool for your small business. You can connect with your patrons, find out what people are saying about you, and keep your community informed. There’s only one problem, though. Twitter takes time. Having an inactive or non-responsive Twitter account is bad for business – definitely worse than no Twitter at all. …