18 Must-Haves for Website Copy That Converts

Hey, “You”—Focus on Customer Needs and Wants

Which statement intrigues you more? I’m a copywriter, and I write great About pages. When your About page is crafted carefully, you’ll attract your ideal customer. Probably the second one. I’m talking to you, and about what I can do for you. Is your website engaged in a conversation, or giving a lecture? Focus on Customer Needs and Wants You do or offer something wonderful. We have no doubt of that here. But if your Read more…

By kelleygard, ago
Small Business

Telling Your New Story

I had the extremely fun privilege to work with Upswept Creative on a website rewrite recently. It was a special project because Sarah at Upswept is a talented writer. She wrote a blog post for my roller derby blog (many moons ago—what, I haven’t told you about my roller derby blog?), and it was one of my most-read posts ever. There was no “bad” to edit out of this website. Just some refreshing, fine-tuning, and Read more…

By kelleygard, ago
Offers

Now Available: Mini Strategy Sessions!

Raise your hand if you have big dreams and a not-so-big budget for your small business. I see you out there! You: Need help with a specific question or problem. Don’t have much time or money to spend. Don’t even want to start wrapping your brain around hiring a writer for a big project. In fact, the idea of it makes you want to run for the hills. Let’s start small. In fact, let’s start Read more…

By kelleygard, ago
18 Must-Haves for Website Copy That Converts

Wonderful USP: Unique Selling Proposition

You down with USP? YEAH, YOU KNOW ME! Now that I’ve shown my age (38, if anyone’s counting), let’s talk about what makes you the best person to serve your dream client.   USP = Unique Selling Proposition What makes you and your product unique? Why are you the best person to buy from? What makes you special? This is not a rhetorical question, and I don’t want you to shrug it off. There is Read more…

By kelleygard, ago
18 Must-Haves for Website Copy That Converts

Features and Benefits: Lead with Benefits

What’s the difference between features and benefits, and why does that matter for your website copy? Well, your business is awesome! You have an exciting product or service, and you want the world to know about it. When you focus your sales copy on the benefits of your goods, it’ll help keep your leads interested, and put them in the mindset to buy. As the old adage says, “features tell, benefits sell.” Let’s sell. Features Read more…

By kelleygard, ago
18 Must-Haves for Website Copy That Converts

Create Your Customer Avatar

Who’s your dream customer or client? Hello! We’re back with even more from the Website Copy That Converts checklist. I’m holding your hand on a friendly journey through each point on the list, so you can learn more about writing (or hiring out the writing of) effective website copy. You can download your very own copy of this handy checklist today. Cool? Cool! Check out the previous installments about pain points, keywords, and headlines. Today Read more…

By kelleygard, ago
18 Must-Haves for Website Copy That Converts

Hey! Grab Attention with Headlines

We’re here today as part of the 18 Must-Haves for Website Copy That Converts checklist series. Go ahead and grab the checklist now so you can follow along. Yep, just click that link and follow the instructions. Today we’re talking headlines! Headlines: Should create curiosity and be easily understood at a glance Easy, right? Let’s get to it. Why are headlines important? I have to tell you something about writing website copy that you might Read more…

By kelleygard, ago
18 Must-Haves for Website Copy That Converts

Keywords 101

We’re back at it with our blog series based on the 18 Must-Haves for Website Copy That Converts checklist. If you haven’t downloaded it yet, might as well go for it now. #2 on the list: Select a mix of short and long-tail keywords to weave into text. Today, we’ll go very briefly over keywords. Why? In short, optimizing your keywords will help your business show up in internet searches. This subject can be a bit of a yawner, I know, for non-techie types. But if* Read more…

By kelleygard, ago
18 Must-Haves for Website Copy That Converts

Target Pain Points to Make the Sale

Hold on to your butts, because today we’re kicking off a special blog series. Do you have your copy of 18 Must-Haves for Website Copy That Converts? You can get it for free. FREE! Just for signing up for my email newsletter. Go ahead.  Sign up now. My newsletters are fun, useful, and not too frequent. You’ll like them. Now that you’ve grabbed that, this blog series will be doing a deep dive into each item on the Read more…

By kelleygard, ago
Blogging

What the Heck Is Copywriting, Anyway?

There’s kind of a funny problem with copywriters. Our job is to make communications as clear as possible, but it’s not clear to everyone what we actually do. “I’m a copywriter.” “So, you… create copyrights?” Hmm, no, I’m not a copyright lawyer. Let’s try again. “I’m a writer.” “Oh, have you written anything I’ve read? I’ve always wanted to write a novel.” “I write website copy for small businesses.” “…Well, I’m sure you could write Read more…

By kelleygard, ago