Announcements

Newsletters: Let’s Make It Official

Email newsletters. You all say you’re going to write them. After all, email marketing is one of the most cost-effective tools out there for small businesses on a budget. It doesn’t take much to start one up, but keeping it going… well, that’s where the issues start to pop up. Nodding your head or tugging your collar? You’re not alone. Not by a long shot. Email newsletters are extremely easy to put off. It’s hard Read more…

By Kelley, ago
Announcements

(Limited) Discounts for Cool People Low on Cash

Since I work for myself, I talk a lot about what I do. Since I do my own marketing, I think a lot about who I should be talking to. And who I want to work with. When I boil it down? I want to work with cool people who’re doing cool stuff. And as a matter of course, I seek out businesses who have a budget for website copy. Leggings and coffee don’t pay for Read more…

By Kelley, ago
18 Must-Haves for Website Copy That Converts

Wax On, Wax Off: 8 Final Steps for Polished Website Copy

We’ve worked all the way through research and writing parts of the Website Copy That Converts checklist. Now we edit and polish. Today, we’ll talk about a few last steps to make sure your copy is as polished as that agate that’s been through grandma’s tumbler. Hold on. What are those research and writing phases, Kelley? You wrote about them? Can you just, like, list all those other steps in a convenient list of links Read more…

By Kelley, ago
18 Must-Haves for Website Copy That Converts

A Clear and Easy Call to Action

The world is full of yelling to try to get your attention. Buy now! Sign up today! Call us! What’s your call to action? Call to action: Make it clear and easy to do. On every page. Sure, you could wait for your customer to do what you want them to do. But wouldn’t it be a little faster and more effective to—you know—ask them? What do you want your prospects to DO when they Read more…

By Kelley, ago
18 Must-Haves for Website Copy That Converts

Hey, “You”—Focus on Customer Needs and Wants

Which statement intrigues you more? I’m a copywriter, and I write great About pages. When your About page is crafted carefully, you’ll attract your ideal customer. Probably the second one. I’m talking to you, and about what I can do for you. Is your website engaged in a conversation, or giving a lecture? Focus on Customer Needs and Wants You do or offer something wonderful. We have no doubt of that here. But if your Read more…

By Kelley, ago
Small Business

Telling Your New Story

I had the extremely fun privilege to work with Upswept Creative on a website rewrite recently. It was a special project because Sarah at Upswept is a talented writer. She wrote a blog post for my roller derby blog (many moons ago—what, I haven’t told you about my roller derby blog?), and it was one of my most-read posts ever. There was no “bad” to edit out of this website. Just some refreshing, fine-tuning, and Read more…

By Kelley, ago
Offers

Now Available: Mini Strategy Sessions!

Raise your hand if you have big dreams and a not-so-big budget for your small business. I see you out there! You: Need help with a specific question or problem. Don’t have much time or money to spend. Don’t even want to start wrapping your brain around hiring a writer for a big project. In fact, the idea of it makes you want to run for the hills. Let’s start small. In fact, let’s start Read more…

By Kelley, ago
18 Must-Haves for Website Copy That Converts

Wonderful USP: Unique Selling Proposition

You down with USP? YEAH, YOU KNOW ME! Now that I’ve shown my age (38, if anyone’s counting), let’s talk about what makes you the best person to serve your dream client.   USP = Unique Selling Proposition What makes you and your product unique? Why are you the best person to buy from? What makes you special? This is not a rhetorical question, and I don’t want you to shrug it off. There is Read more…

By Kelley, ago
18 Must-Haves for Website Copy That Converts

Features and Benefits: Lead with Benefits

What’s the difference between features and benefits, and why does that matter for your website copy? Well, your business is awesome! You have an exciting product or service, and you want the world to know about it. When you focus your sales copy on the benefits of your goods, it’ll help keep your leads interested, and put them in the mindset to buy. As the old adage says, “features tell, benefits sell.” Let’s sell. Features Read more…

By Kelley, ago
18 Must-Haves for Website Copy That Converts

Create Your Customer Avatar

Who’s your dream customer or client? Hello! We’re back with even more from the Website Copy That Converts checklist. I’m holding your hand on a friendly journey through each point on the list, so you can learn more about writing (or hiring out the writing of) effective website copy. You can download your very own copy of this handy checklist today. Cool? Cool! Check out the previous installments about pain points, keywords, and headlines. Today Read more…

By Kelley, ago