Create Your Customer Avatar

Who’s your dream customer or client? Hello! We’re back with even more from the Website Copy That Converts checklist. I’m holding your hand on a friendly journey through each point on the list, so you can learn more about writing (or hiring out the writing of) effective website copy. You can download your very own copy of this handy checklist …

Hey! Grab Attention with Headlines

We’re here today as part of the 18 Must-Haves for Website Copy That Converts checklist series. Go ahead and grab the checklist now so you can follow along. Yep, just click that link and follow the instructions. Today we’re talking headlines! Headlines: Should create curiosity and be easily understood at a glance Easy, right? Let’s get to it. Why are …

Keywords 101

We’re back at it with our blog series based on the 18 Must-Haves for Website Copy That Converts checklist. If you haven’t downloaded it yet, might as well go for it now. #2 on the list: Select a mix of short and long-tail keywords to weave into text. Today, we’ll go very briefly over keywords. Why? In short, optimizing your keywords will help your business show up in internet searches. This …

What the Heck Is Copywriting, Anyway?

There’s kind of a funny problem with copywriters. Our job is to make communications as clear as possible, but it’s not clear to everyone what we actually do. “I’m a copywriter.” “So, you… create copyrights?” Hmm, no, I’m not a copyright lawyer. Let’s try again. “I’m a writer.” “Oh, have you written anything I’ve read? I’ve always wanted to write …

Solving the Email Problem

Are you drowning? When you’re crunched for time, is email one of the first things that gets neglected? We can get through this. Today’s the day to take a few concrete steps to get this under control for the long term. First, we’ll look that inbox right in the face and show it who’s boss. Then, we’ll talk about how …

Learn to Love the Editing Process

I love editing. So much. I love to take people’s words and make them gleam; to make slightly technical things fun and easy to read; to reduce redundancies and increase clarity. But if someone wants to edit MY work? No way. Those are MY words, and letting go hurts. I don’t even feel comfortable having my husband sit next to …