Solving the Email Problem

Are you drowning? When you’re crunched for time, is email one of the first things that gets neglected? We can get through this. Today’s the day to take a few concrete steps to get this under control for the long term. First, we’ll look that inbox right in the face and show it who’s boss. Then, we’ll talk about how …

Learn to Love the Editing Process

I love editing. So much. I love to take people’s words and make them gleam; to make slightly technical things fun and easy to read; to reduce redundancies and increase clarity. But if someone wants to edit MY work? No way. Those are MY words, and letting go hurts. I don’t even feel comfortable having my husband sit next to …

Digital Summit PDX: Small Business Takeaways

I went to Digital Summit Portland this week, and it was pretty cool, everyone. It’s all about digital marketing for people who are involved with all aspects of it, from content creation, to strategy, to back end… stuff. Whatever those people do with code. Small business writing is marketing. “Kelley, you’re a writer. What the heck were you doing at …

NW Kids July 2017: Business Profile with Olababy

What’s special about your business? I’ve written for what we call editorial for a while — that’s content for publications, rather than for sales — and business profiles cross over the two disciplines. For readers or for customers, it’s all about the hook. I love writing business profiles. Check out this example of a profile I did for NW Kids Magazine’s …

Back from Maternity Leave, and Ready to Roll

I’m back! After taking a few months off (who’s counting, anyway?) for maternity leave, I’m back at work. Let me tell you, the new kid I made is cute. Super cute. He smiles and giggles and even thinks it’s funny when I do a David Byrne dance to “Nothing but Flowers” at Trader Joe’s. The three-year-old might not be as …

Twitter for small business

You’ve heard it before: Twitter can be an exceptional tool for your small business. You can connect with your patrons, find out what people are saying about you, and keep your community informed. There’s only one problem, though. Twitter takes time. Having an inactive or non-responsive Twitter account is bad for business – definitely worse than no Twitter at all. …