Small Business

Telling Your New Story

I had the extremely fun privilege to work with Upswept Creative on a website rewrite recently. It was a special project because Sarah at Upswept is a talented writer. She wrote a blog post for my roller derby blog (many moons ago—what, I haven’t told you about my roller derby Read more…

By Kelley, ago
18 Must-Haves for Website Copy That Converts

Keywords 101

We’re back at it with our blog series based on the 18 Must-Haves for Website Copy That Converts checklist. If you haven’t downloaded it yet, might as well go for it now. #2 on the list: Select a mix of short and long-tail keywords to weave into text. Today, we’ll go very briefly over keywords. Why? In short, optimizing your keywords Read more…

By Kelley, ago