I had the extremely fun privilege to work with Upswept Creative on a website rewrite recently.

It was a special project because Sarah at Upswept is a talented writer. She wrote a blog post for my roller derby blog (many moons ago—what, I haven’t told you about my roller derby blog?), and it was one of my most-read posts ever.

There was no “bad” to edit out of this website. Just some refreshing, fine-tuning, and a couple of pages of new content to do.

But:

The language wasn’t reflecting the work they currently do, and what they wanted to do more of. They wanted to start working with larger companies, and filtering out prospects that don’t have the budget to take on a full-service design and branding firm. They had a new story to tell.

And:

When you write your own website copy, sometimes it’s hard to brag on yourself. Bringing in an outside professional with fresh eyes can clarify a new perspective.

After all, you know your own story. It’s hard not to see it when you look at your website because your brain fills in the holes for you. However, your prospects can’t see the full picture unless you tell them about it.

So:

  • We had a long talk about the business, their goals, and what their dream clients look like.
  • After we finalized the details of the project, I sent a questionnaire to clarify a few important points.
  • I did some research about best practices for web design and branding companies.
  • Writing/editing began in earnest! I started working on a couple of new pages to reflect their focus on design and branding, and refreshes on the other pages.
  • After my first draft, it got sent off to the Upswept team. Everyone got a chance to review the new copy and make comments. We edited via Google Doc, with everyone able to chat in the comments.
  • Once we chiseled away to a final version we all loved, I sent it away to an awesome proofreader. Even professionals get tired eyes when it comes to their own work. She bopped it on back to me minus some extraneous commas, and we were off and running.

The copy is now live in the site. Go check it out!

When we work together, it can look however makes sense to you. Do you want to get your entire team involved early in the process? Would you rather make the decisions yourself? Would you like to edit live, on a Zoom call, or over the course of a few days? I’m glad to make suggestions, but you call the shots on what works for your workflow.

How can I help you connect with your ideal customer? hello@kelleygardiner.com

 


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