Anyone can write.
…well, pretty much anyone.
Most people, given the time and access to a laptop, could write their own website copy, it’s true.
It would be fine.
You learned to read and write at school. It’s not like flying your own plane; you don’t need advanced training in order to make words appear on the page.
(Many of you would rather fly a plane into an active volcano rather than spend an hour writing, but that’s beside the point.)
Why should you hire a professional writer to do something that you could technically do yourself?
To Get it Done
You’ve been saying that you’re going to redo your website copy… for how long now?
Even if you had the know-how and the inclination, does it make sense to spend your work time doing it? Or does it make sense to delegate it to a professional?
If you’re spending more than an hour a week keeping your books, you should probably hire an accountant. If you’ve put off an important writing project for more than a month, you should probably hire a writer.
To Get a New Perspective
Many people do a proficient job with their website copy, but there’s something missing.
Something super important.
Most of us have our blind spots, and they pop up most often when we look at ourselves.
It’s extremely obvious to you what you do, but is it obvious to everyone who reads your website?
A few times a month I’ll click to someone’s business site and wonder, “What the heck does this person even sell?”
When I worked in coffee shops in college, people would ask every day where the lids were. Over time, it because astounding, especially when the customer couldn’t figure it out from a simple direction like “over by the door.” It was information that was painfully obvious to me, someone who refilled the lids 20 times every week. It was not clear to someone who was taking in large amounts of new information about the coffee shop—where to order, what to order, where to pick up their drink, who was this stunning young woman behind the counter and why was she so intriguing, etc.
Hiring a writer puts a fresh set of eyes on you and your work.
To Let Someone Else Do the Bragging For You
Sometimes, we’ll forget how important it is to talk about how awesome we are.
I find this a lot with women entrepreneurs, to be honest.
Sometimes, when a client sends me a testimonial for their work, I’m blown away. They’re getting fantastic results, their clients love them for it, yet none of that is reflected in their website copy.
I met with an acupuncturist last year who told me an amazing success story for her client. When she was done, I looked at her and said, “That is an amazing. Why is NONE of it on your website?”
A professional writer doesn’t hype you up. They reflect your light.
To Feed Sales with Confidence
You want your website to be a killer marketing piece.
I talk to a lot of business owners who aren’t excited to direct leads to their website, because it’s out of date or was never up to their standards.
What would it feel like to know that your website would work for you instead of against you?
To Get a Professional Result
Now, not to brag, but I read a lot. I read about writing. I read about copywriting.
I use all of that information, along with my experience in freelance writing, copywriting, and editing, to bring you a professional result.
That’s my job!
You’re the expert in your business, but copywriters are the experts in writing copy. Hiring a professional means you’ll get a strong scaffold of strategy to hang their beautiful words on. And strategy is all about creating a path that leads to sales.
Speaking of which…
To Support the Bottom Line
Look, we’re all in business to make money, right? I know it’s hard to say goodbye to cash dollars to get professional writing done, but good writing will support your goals. Do you want more traffic? More qualified leads?
What do you need that’ll increase the bottom line at the end of the month?
We’re talking about an investment in your business. You pay for plenty of intangibles that help your business: conferences, networking, training, sponsorships.
Put professional copywriting on your list.
What’s keeping you from paying for professional website copy? I want to hear from you!