Let’s Chat: What Works for You with Facebook Marketing?

I logged into Facebook today, like I do every day. Several times a day.

They’d made another change. An ad I really didn’t care about (a church in another state, with 67 fans?) chased me around. I have no idea what my friends are up to, but I get to see pictures of some stranger’s camping trip because my childhood friend liked it.

Ugh, typical Facebook, amirite?

I’m not here to complain. (Okay, obviously I am, a little. Sorry.) Because I’m still on Facebook, several times a day, for work and personal things.

So are your customers.

Facebook Marketing

Chances are, your audience is on Facebook. So how do you reach them?

There’re a hundred bazillion articles about Facebook marketing on the world wide web—I checked—but that’s a lot of reading. And a lot of it’s geared toward social media marketing professionals who do this stuff 40 hours a week. Most small business owners and solopreneurs are doing this on their own, or depending on a member of their staff to find the time.

So, what the heck do we do?

Post somewhat regularly. Don’t be too sales-y. Use nice images. Hope for the best.

That’s a start.

We also know that we pretty much have to use Facebook if we want to get in front of customers. 79% of online adults use Facebook.

We also know that Facebook wants you to pay more to “boost” your posts so more of your potential customers will see them. There isn’t much organic reach anymore.

Facebook thumbs up


What’s the Next Step?

You’ve been diligently posting, and keeping in touch with your customers. What’s the next step? Lucky for us, there’s a rich treasure trove of trial-and-error here, within our communities.

Let’s hear from YOU, small business owners. What works for you on Facebook?

  • Do you use Facebook Live?
  • What’s your most popular call to action?
  • What posts get the most interactions?

Let’s chat. Comment away below!


Psst… if the basics still aren’t clear to you, or you don’t have a Facebook page yet, try out this guide for beginners. They know what they’re talking about over there.

9 thoughts on “Let’s Chat: What Works for You with Facebook Marketing?”

  1. Celicia Lambert says:

    Thanks so much for this! I constantly use Facebook live and do about 90% of my business through Facebook so this is a great resource!

    1. kelleygard says:

      This blows me away! 90 percent is so huge. Do you ever worry about changes on Facebook taking that chunk of business?

  2. Karyn says:

    I use Facebook live, comments, animations. Try to switch it up but post different ways. Also I try to post daily at least once and I’m hoping to start posting in the form of questions to get more interactions.

    1. kelleygard says:

      Right; if you do the same thing every day, people will start to tune you out. Even when you do get impressions, sometimes they’re people just scrooooolling past you.

  3. D says:

    You are right. Just doing business through Facebook is like putting all your eggs in one basket and anything was to happen and all is done including all info plus reviews, etc. etc. I have been thinking about it for a while and I need to create my website soon. It can be so tiresome being a solopreneur… ah… Good read/topic.

    1. kelleygard says:

      Never at a loss for things to do!

  4. Wanting to get better at FBLive – especially for open houses!

    1. kelleygard says:

      Do you find that you get a lot engagement or interest with Live?

  5. Becky says:

    FB is constantly changing. I struggle to keep up with all the changes. However, for my demographics they are mostly on FB and not other social media platforms

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