I logged into Facebook today, like I do every day. Several times a day.
They’d made another change. An ad I really didn’t care about (a church in another state, with 67 fans?) chased me around. I have no idea what my friends are up to, but I get to see pictures of some stranger’s camping trip because my childhood friend liked it.
Ugh, typical Facebook, amirite?
I’m not here to complain. (Okay, obviously I am, a little. Sorry.) Because I’m still on Facebook, several times a day, for work and personal things.
Chances are, your audience is on Facebook. So how do you reach them?
There’re a hundred bazillion articles about Facebook marketing on the world wide web—I checked—but that’s a lot of reading. And a lot of it’s geared toward social media marketing professionals who do this stuff 40 hours a week. Most small business owners and solopreneurs are doing this on their own, or depending on a member of their staff to find the time.
So, what the heck do we do?
Post somewhat regularly. Don’t be too sales-y. Use nice images. Hope for the best.
That’s a start.
We also know that we pretty much have to use Facebook if we want to get in front of customers. 79% of online adults use Facebook.
We also know that Facebook wants you to pay more to “boost” your posts so more of your potential customers will see them. There isn’t much organic reach anymore.
What’s the Next Step?
You’ve been diligently posting, and keeping in touch with your customers. What’s the next step? Lucky for us, there’s a rich treasure trove of trial-and-error here, within our communities.
Let’s hear from YOU, small business owners. What works for you on Facebook?
- Do you use Facebook Live?
- What’s your most popular call to action?
- What posts get the most interactions?
Let’s chat. Comment away below!
Psst… if the basics still aren’t clear to you, or you don’t have a Facebook page yet, try out this guide for beginners. They know what they’re talking about over there.