About six years ago, I needed someone to proof my book before self-publishing.
“I need an editor,” I said, probably on Facebook.
“A developmental editor or a copy editor?”
I started googling.
For a profession that’s meant to clarify, the title “editor” can be pretty unclear. It can mean different things in different situations — and when you need one, it pays to know exactly who it is you need to hire.
1) Shaping the Message
At the beginning of the writing process, there’s someone who decides what the message is going to be, and makes sure each part of the story elucidates the bigger takeaway.
At a newspaper, that’s an editor. They assign story ideas, shape stories in progress, and cut what’s not working.
In small business, this is usually a content strategist. They’ll help you decide what kind of content you need, and can often coordinate creating it. A copywriter can take a look at your business needs and make recommendations.
2) Shaping the Language
You have some content, but it’s rough around the edges. Your message not be clear, or it’s not creating the right impact as written.
At a newspaper, an section or associate editor might help shape stories after a writer has turned them in, making notes and asking for rewrites. They might rewrite sections themselves and write the headlines.
In business, a copywriter or editor will help you tighten up your content and make sure it appeals to your target market. They might include proofreading as well, depending on the project.
Polishing the Finished Product
Once you’re sure your content is the right message, written in an effective way, it’s best to make sure all your grammar and usage is on point.
At a newspaper, this job is done by a copy editor or proofreader.
In business, this is done by a proofreader (though, as above, it might be included in a copy editing package).
Make sense? Need help? firstname.lastname@example.org
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