Website Copy Rewrite First Draft
You’re all about the details for your business.
Let someone else figure out the details for your copy.
If only there was a way to get aligned, strategic website copy without dragging out the project for months...
that would be pretty sweet, right?
Writing from a blank page is close to impossible.
You’re out here every day, working hard at your craft, keeping up with admin, marketing, networking, serving your clients, and trying to keep your life running at the same time.
You’re an expert at your business. And you love talking about it.
But your website doesn’t reflect where you are now.
When your website doesn’t inspire readers….
- Leads click away.
- No one signs up for your newsletter.
- Your best-fit lead might never buy a thing, and never know what they’re missing.
But rewriting is WORK.
What would it feel like to finally have a website that sounds like… you?
What would it feel like to share your website in a networking Zoom, knowing you’re going to hear more “wow, I could really use this” messages?
What would it feel like to get all the words in your head unjumbled so your message rings out clear?
What would it feel like to start getting sales notification emails without grinding for each and every one?
And what a freaking relief to just have your website copy DONE.
Done so it sounds like you, feels like you, attracts the right people, and feels incredible to share—showcasing you and your business with a glowing, shining light.
The good news/secret
👏 Your website is whatever you make of it.
👏 A full conversion copywriting/messaging overhaul can be a fantastic investment—when you can afford it. But there’s SO MUCH help before you reach that point.
👏 Figuring out what goes where is the hardest part. But you can hire out that bit.
👏 You can have a website that sounds and feels like the version of you who’s perfectly rested and caffeinated.
👏 It doesn’t have to take 5 months of dread to get it done.
Introducing the Website Copy Rewrite First Draft
No dread.
No project management.
No endless meetings.
No wondering what to say.
No “website copy” lingering on your mental to-do list.
No feeling stuck.
Just fresh website copy that reflects you, your best-fit client, and a strategy that makes sense for your business.
I’ve spent years talking to small business owners, freelancers, and creatives about their website copy, and the consensus is this:
- Yes, of course, website copy is important. But it’s so hard to find time to deal with it, so it just stays on my to-do list for months. Taunting me.
- Holy crap, yes, I’m ready to say goodbye to the stuff I wrote when I threw this website up. Parts of it are okay, but some are PRETTY cringe.
- Yes, I want the words on my site to feel like the real me and less like a cardboard cutout version.
- Yes, I want to wake up to Stripe notifications and messages from leads.
- No, there’s no way I can justify spending $3000-5000 on this right now.
- No, I don’t want to deal with a huge project for 6-8 weeks. My mental load needs an ox to pull as it is.
So I make it easy on you. And bust out your first draft.
I’m Kelley Gardiner
And when I’m not annoying my kids by stopping to look at an interesting tree, I’m helping small business owners create websites that function as killer sales tools.
I don’t want you to “make six figures quick with these super secret and simple tricks.”
I won’t tell you that website copy is the true-and-only way to make more money in your business.
I want you to feel like you have freedom in your life, and I know that your website can be a great support for that.
Hand off your website copy project to a conversion copywriter who uses a data-informed, humanity-centered approach. Let’s create a path for your favorite kinds of people to skip down when they see your offer.
I love how her writing feels easy and simple but also speaks very clearly to the audience.
So you're probably wondering
“What do you mean by first draft? Is it going to be half done?”
Nope. You could put this draft on your website if you wanted to. It depends on how excited you are to put your own mark on it.
The first draft helps you figure out messaging, where to put what, and best of all? Strategy. Having a copywriter hash out that part saves you hours of heartache and brain overheating.
“You’re talking about website strategy, but I don’t really get the point of having a website. I just made one because people said I had to.”
Not every website has the same goal, but it should have one. Let’s figure it out.
Eventually, your website should become a tool that amplifies all of your sales and marketing tactics.
“Another copywriter quoted me a $5000 website copy overhaul. What am I not getting here?”
This is a streamlined service tailor-made for my solo service providers making under six figures. (Let’s goooo!)
You might think of it as a robust edit plus strategy.
By reducing the scale and creating efficiencies, we can create words that feel aligned and are grounded in strategy. For just $997.
Of course, it’s billed as a “first draft” because you’re responsible for taking it to the finish line.
“Sounds great, but my brain is at capacity, I have a deadline, I need to reschedule my dentist appointment, and I have no idea what’s for dinner. How much time and energy will this take?”
That’s the beautiful thing. We get it done in a week, and you check this off your list.
We’ll schedule two short meetings, about a week apart. One will be our kickoff, and the other will be the copy presentation. I’ll also ask you to fill out a short(ish) questionnaire before our kickoff.
Then you implement the copy on your site. Done.
ARE YOU READY for a Website Copy Rewrite First Draft
- You’re a service provider
- You have the capacity for more client work in the next 3-6 months
- You freaking embody the value of your service and are excited to deliver it to more people
- You’re willing to be introspective about your business messaging
- You’re curious about your clients and leads
- You have some marketing assets to share, such as testimonials, social media posts, and email newsletters
- You want to feel more aligned with the words on your website
- You have access to your website, and feel comfortable placing finished copy on your site
Nodding your head?
If you’re still reading, you know that you need website copy that’s laser-focused on your business goals.
If you’re a solo service provider who’s wincing every time you look at your to-do list…
If you’ve struggled to put your work into words or talk about yourself…
If you have a hard time sitting down to create messaing strategy…
If you need a partner who wants to help you meet your goals…
You’re ready to have a website that you can show off with excitement and hope.
You’re ready for a First Draft.
The Details
Wow! I hear you're ready for new website copy! I'm so into this!
What you get:
- Updated website copy for three pages of your site. Your choice.
- Any customer research/messaging recommendations created as part of the project
When you get it:
- About a week after our kickoff meeting
What you have to do:
- Schedule a kickoff meeting, and a wrap-up meeting at least one week later. (Short and easy.)
- Fill out a questionnaire before the kickoff. (To make those meetings short and easy.)
- Sign off on a statement of work (so we’re all on the same page). (Here’s an example.)
- Answer any questions via email within a business day or so. (I’ll only send one email per day MAX.)
- Pay $997 via Stripe to hold your spot. (Payment plans totally available.)
- Place copy on your website
- You’ll receive a “first draft” of website copy that’s ready for your personal touches and expertise.
- The copy will feel aligned with your goals, your vibe, and your reader.
Fresh copy.
On the calendar.
To get started, or to ask any questions, just head to my contact page. I’ll get back to you within a business day.
I’m excited to hear about your project.