Website Copy First Draft

Heavy lifting where and when you need it

If only there was a way to get aligned, strategic website copy without dragging out the project for months...

that would be pretty sweet, right?

Photo of Kelley with black top and blue skirt
Let's get it started in here

What would it feel like to finally have a website that sounds like… you?

What would it feel like to get all the words in your head unjumbled so your message rings out clear?

What would it feel like to start getting sales notification emails without grinding for each and every one?

And what a freaking relief to just have your website copy DONE.

Done so it sounds like you, feels like you, attracts the right people, and feels incredible to share—showcasing you and your business with a glowing, shining light.

Animated cartoon of a frog-like character smiling and dancing like it's getting a Website Copy Glow Up. Yellow background.

Let's just bust out a first draft

Kelley did a great job of transforming my word vomit into something coherent! I also love how she described the journey of someone looking at my webpage and using that knowledge to talk about different aspects of what I do in different areas.

I love how her writing feels easy and simple but also speaks very clearly to the audience.
Headshot of Beth McMorran from Solace PT
Beth McMorran
Solace PT and Myofascial Release

I’m Kelley Gardiner

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And when I’m not annoying my kids by stopping to look at an interesting tree, I’m helping small business owners create websites that function as killer sales tools.

I don’t want you to “make six figures quick with these super secret and simple tricks.”

I won’t tell you that website copy is the true-and-only way to make more money in your business.

I want you to feel like you have freedom in your life, and I know that your website can be a great support for that.

Hand off your website copy project to a conversion copywriter who uses a data-informed, humanity-centered approach. Let’s create a path for your favorite kinds of people to skip down when they see your offer.

So you're probably wondering

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“What do you mean by first draft? Is it going to be half done?”

Nope. It’ll be a solid draft. 

The first draft helps you figure out messaging, where to put what, and best of all? Strategy. Having a copywriter hash out that part saves you hours of heartache and brain overheating.

Then you get to apply your expertise, experience, and sparkling personality.

“Another copywriter quoted me a $5000 website copy overhaul. What am I not getting here?”

You might think of it as a robust edit plus strategy. 

You take it to the finish line.

“Sounds great, but my brain is at capacity, I have a deadline, I need to reschedule my dentist appointment, and I have no idea what’s for dinner. How much time and energy will this take?”

That’s the beautiful thing. We get it done in a week, and you check this off your list. 

We’ll schedule two short meetings, about a week apart. One will be our kickoff, and the other will be the copy presentation. I’ll also ask you to fill out a short(ish) questionnaire before our kickoff.

Then you implement the copy on your site. Done.

ARE YOU READY for a Website Copy Rewrite First Draft?

    • You’re a service provider
    • You have the ability to place new copy on a website
    • You freaking embody the value of your service and are excited to deliver it to more people
    • You’re willing to be introspective about your business messaging 
    • You’re curious about your clients and leads
    • You have some marketing assets to share, such as testimonials, social media posts, and email newsletters
    • You want to feel more aligned with the words on your website
    • You have access to your website, and feel comfortable placing finished copy on your site

Nodding your head?

If you’re a solo service provider who’s wincing every time you look at your to-do list…

If you’ve struggled to put your work into words or talk about yourself…

If you have a hard time sitting down to create messaing strategy…

If you need a partner who wants to help you meet your goals…

You’re ready to have a website that you can show off with excitement and hope…

You’re ready for a First Draft.

Start my first draft
You asked good questions, listened well, and got a great handle on my company's voice. The new website copy you crafted for Upswept felt like the right fit, and we were honestly excited to put it to good use!
Sarah Giffrow headshot
Sarah Giffrow
Upswept Creative

The Details

Wow! I hear you're ready for new website copy! I'm so into this!

What you get:

  • Website copy for three pages of your site. Your choice, but we usually do home/about/services
  • Any customer research or messaging recommendations created as part of the project

When you get it:

  • About a week after our kickoff meeting

What you have to do:

  • Schedule a kickoff meeting, and a wrap-up meeting at least one week later. 
  • Fill out a questionnaire before the kickoff. 
  • Sign off on a statement of work (Here’s an example.)
  • Answer any questions via email within a business day or so. 
  • Pay $997 via Stripe to hold your spot. (Payment plans totally available.)
  • Place copy on your website 
Gif from the Simpsons: Mr. Burns pointing with the caption "I guarantee it."
  1. You’ll receive a “first draft” of website copy that’s ready for your personal touches and expertise.
  2. The copy will feel aligned with your goals, your vibe, and your reader.

Fresh copy.
On the calendar.

To get started, or to ask any questions, just head to my contact page. I’ll get back to you within a business day.

I’m excited to hear about your project.

Let's start a first draft