Use your voice.
Give it a strategy.

What the heck should your website say?


I’ve talked to dozens—hundreds, maybe—of small business owners, and 97% of the time, it’s the same thing.

You want help with their website copy, but you don’t quite know how to go about it.

You don’t want to hand over control.

You don’t want to spend thousands of dollars on a copy overhaul that’s not guaranteed to increase sales.

You don’t want to deal with it.

I get it.

That’s why I do website reviews and consultations.

A review is an easy, fast, and cost-effective way to get professional know-how without going through the full conversion copywriting process.

Website reviews cut to the heart of conversion and communication problems so you can fix them. Fast. 

"Thorough, thoughtful and professional."
Garett Gunderson
Wealth Factory/RipWater
Kelley Gardiner headshot

A little about your pal Kelley

I’ve been writing and editing professionally for seven years, ranging from copy editing for the local weekly to overhauling website copy with a local branding firm. 

I ditched the full-time office grind so I can use the power of words to boost a community of small businesses.

Best (professional) choice of my life.

Choose me if:

    • You’re creating a community of small businesses that support each other
    • You provide a kickass service
    • You could use a calm, steady presence in your work life
    • Your brand voice is: upbeat, positive, friendly, just slightly quirky, bold, or exciting

Don’t choose me if:

  • Your business promotes weight loss as a goal in itself
  • Your brand voice is the actual voice of a zombie (too scary)

Let’s help your client get those services they’re searching for.

Let’s make the process as straightforward as possible.

Copyhackers Conversion Copywriting badge of completion for Home Pages

5% of profits each quarter go to nonprofits that help keep my neighbors safe, housed, and thriving.

Q1: Red Lodge Transition Services
Q2: Taking Ownership PDX
Q3: Outside In
Q4: p:ear