Use your voice.
Give it a strategy.

“What the heck should my website say?”


I’ve talked to dozens—hundreds, maybe—of small business owners like you. About 97% of the time, it’s the same thing.

You want help with their website copy, but you don’t quite know how to go about it.

You don’t want to hand over control.

You don’t want to spend thousands of dollars on a copy overhaul that’s not guaranteed to increase sales.

You don’t want to deal with it.

I get it.

That’s why I do website reviews.

A review is an easy, fast, and cost-effective consult. Professional know-how without going through the full conversion copywriting process.

Website reviews cut to the heart of conversion and communication problems so you can fix them.


"Thorough, thoughtful, and professional."
Garett Gunderson
Wealth Factory/RipWater

A little about your pal Kelley

Let’s see: I’ve been writing and editing professionally for seven years, ranging from copy editing for the local weekly to overhauling website copy, to blogging, to website reviews. That last one is obviously my favorite so far.

My mission is to  support people who can’t afford four-figure writing projects (yet). 

Choose me if:

    • You’re creating a community of small businesses that support each other
    • You provide a kickass service
    • You could use a calm, steady presence in your work life
    • Your brand voice is: upbeat, positive, friendly, just slightly quirky, bold, or exciting

Don’t choose me if:

  • Your business promotes weight loss as a goal in itself
  • Your brand voice is the actual voice of a zombie (too scary)

More about me, as a person? 

I live in Portland, Oregon. Born and raised! I live with my husband Brian and our two young sons.

Last TV show I binge watched: Alone
Best concert I’ve ever been to: Neil Young
Volunteer work: Columbia Slough Watershed Council Paddle Team 

In other words, I’m a mom with dad tastes.

I have an Instagram and LinkedIn if you’re interested. Let’s hang out.

5% of profits each quarter go to nonprofits that help keep my neighbors safe, housed, and thriving.

Q1: Red Lodge Transition Services
Q2: Taking Ownership PDX
Q3: Outside In
Q4: p:ear