Website Copy Audit

Ready to refresh your copy?
Get a step-by-step plan to move forward.

You don’t have to go it alone on your website copy revamp.

"I can write. Why is writing my website copy so hard?"

Copywriting is a skill. And it’s more than just choosing words that sound good.

It’s about taking a data-first approach to your site. 

Headline formulas, Problem-Agitation-Solution, eyebrow copy, customer journeys, VOC, jobs to be done framework, and tone vs voice…

It takes years to master copywriting. 

Don’t have that much time? Rent a copywriter’s brain.

"Meh. I'll do it later."

Your website isn’t on fire, so it’s not a priority.

But what happens when your website copy isn’t working?

  • Your traffic stays so low, you wonder if you and your mom are the only ones who ever visit.
  • Potential customers get bored and click away.
  • That cool lead you gave your business card to at the networking event doesn’t understand your value.
  • Same copy, same sales.

"Why can't I just..."

Google a template and do it myself?

YouTube tutorials can be super legit. Hundreds of templates out there could work GREAT for your site.

But… how do you know which one is right? Which one applies the best to your specific business needs? And how do you know you’re filling the thing out correctly?

After hours of work, you’re still left with a ton of questions and no one to turn to.

Hire a copywriter to write it for me?

If you can afford it, and you’ve been in business for a year or more, hiring a copywriter can be a worthwhile investment. (If I do say so myself.)

But if you want to spend less money, or keep control over the project, you can still move forward with support.

It's time for a Website Copy Audit

 Grow your audience. Make more money online.

You need a website that works. 

The Website Copy Audit covers the big and small ways to optimize your current site for your needs and audience.

Every site is different. Every business is different. Every Website Copy Audit is lovingly crafted to move your business and your project forward.

YES to cookies
NO to cookie-cutter solutions

A Website Copy Audit makes sense when…

  • You KNOW that you need to change your website copy, but you have no freaking clue where to start.
  • You’re a perfectly capable writer, but when you sit down to write about yourself, a curtain blocks off the “word make?” portion of your brain.
  • You’re working with a website designer, and they remind you that they need the content in three weeks.
  • You tried to rewrite your website copy, and everything sounded like a robot wrote it. Not even a cool robot.
  • You already asked an actual robot to write it, and you want a trained human to take a look.
  • You are not the biggest fan of blank pages.
  • You needed it done yesterday. AKA six months ago.
  • You’re still recovering from the sticker shock from the copywriter who gave you a quote last year.

But only if all these things are true…

  • You have the time, energy, and capacity to write or edit your own website copy.
  • You want support, but also to take responsibility for the result.
  • You’re approaching the project with curiosity about what works well and what doesn’t for your audience.

Here's how it works

1. You complete payment via Stripe

Clicking a button on this page takes you to a checkout page on Stripe. Submit your payment of $297.

2. We confirm 

Within a business day, we’ll confirm via email. 

3. You complete a quick questionnaire

That email I mentioned? It’ll have a few questions about your business goals and how your website is working now. Book 15 minutes to finish that.

4. We look for opportunities in your website copy

I’ll review your website, looking for ways to clarify your value, connect with great leads, and get people to make an informed decision about working with you. I’ll make your video and website copy roadmap. You can expect this process to take about a week after your questionnaire was completed.

5. You get your audit via email

You’ll get a link to your  video, website copy roadmap, and any other extras via email 🎉

At this point, you’ll put in the effort to make the changes in your site. It should be pretty straightforward thanks to the roadmap. But if you have questions…

6. We’ll schedule a followup call or email support

About a week after you get your audit, I’ll check in with you to see how it’s going. You can choose what kind of followup support you’d prefer. Support via email? Or via a 15-minute Zoom call? Whatever works for your schedule and brain.

7. You enjoy the delicious fruits of your labor

Writing website copy isn’t easy, but it’s a LOT easier when you start from a plan. After you optimize your website copy, what kind of changes are you seeing? I’d love to know!

Don't get stuck. Start with a
clear plan.

You’ll see the difference when your copy is more descriptive and clear:

More leads.

Better leads.

Fewer cheapos clogging your inbox.

“Sounds great … but does it work?”

Customers aren’t going to come sprinting toward you, cash in hand, the moment this is done.

But when your marketing messages are clear and targeted, you’ll get more of the kinds of clients you want to serve. That’s what we’re all working toward here. 

“I don’t have the time.” 

We all have busier seasons, some of which we can predict, and some of which we can’t. But in general, we’re busy people who have to carve time out to finish projects. You can carve it now, or you can carve it later. But you’re not going to reap the benefits until it’s done.

“What if I can’t get it done, or I hate what I write, or I get sick and fall behind at work, or any other life stuff that might pop up?”

Kelley Gardiner Copywriting has a DIY-or-Don’t Guarantee. If you don’t feel like you can get it done, credit the entire fee to a Website Refresh or another service of your choice.

“But my writing skills aren’t so hot.”

Do you mean you have a hard time expressing yourself? Or that your grammar could be better?

If it’s the grammar thing, I can hook you up with a copy editor when you’re done. 

If you don’t think you have the chops and aren’t excited to try, consider a Website Refresh instead.

“What will you cover?”
  • Expectation matching
  • Audience
  • Clarity
  • Headlines and subheadings
  • Line-level body copy assessment
  • Persuasive elements
  • Button copy
  • Closing
  • Flow and architecture
  • Any questions you drop in your intake questionnaire 👀
“Can I talk to Kelley first?”

I would love to get to know you. Book it on my calendar. 

“Can I test drive it somehow?”

Yeah! Get a tiny version for free.

Fix your website copy fast

No more wondering about what to say.

Get a plan for exactly what to write, and how.

Get it done. With support along the way.

You get:

  • No-fluff video review of your current site’s copy, with transcript
  • Killer Copy Roadmap with step-by-step instructions to make changes to support your bottom line
  • 2-3 key pieces of copy to place in often-overlooked areas like buttons or often-requested areas like headlines
  • Convenient followup support session for any lingering questions
  • DIY Guarantee: Over it? Credit the cost to a Website Refresh service or VIP Session.

All this support for $297

Clicking this button will take you to a Stripe payment form.

I’ll email you within a business day to get details about your website and goals. Plan on about 15 minutes to answer those questions ASAP.

Feel free to email me if you have any questions before you click.

I’m excited to work with you. 

"Kelley made everything really easy to understand."
Sparrow icon
Heather Tufton
Owner, Sparrow Salon