Copywriting is a skill. And it’s more than just choosing words that sound good.
It’s about taking a data-first approach to your site.
Headline formulas, Problem-Agitation-Solution, eyebrow copy, customer journeys, VOC, jobs to be done framework, and tone vs voice…
It takes years to master copywriting.
Don’t have that much time? Rent a copywriter’s brain.
Your website isn’t on fire, so it’s not a priority.
But what happens when your website copy isn’t working?
YouTube tutorials can be super legit. Hundreds of templates out there could work GREAT for your site.
But… how do you know which one is right? Which one applies the best to your specific business needs? And how do you know you’re filling the thing out correctly?
After hours of work, you’re still left with a ton of questions and no one to turn to.
If you can afford it, and you’ve been in business for a year or more, hiring a copywriter can be a worthwhile investment. (If I do say so myself.)
But if you want to spend less money, or keep control over the project, you can still move forward with support.
You need a website that works.
The Website Copy Audit covers the big and small ways to optimize your current site for your needs and audience.
Every site is different. Every business is different. Every Website Copy Audit is lovingly crafted to move your business and your project forward.
Every plan is started from scratch. Everything starts with your business and your needs. No templates.
The internet changes fast. We keep up with better known practices and what’s working today to help keep your copy strategic and ethical.
Tell me exactly what questions you have, your goals, and the kind of help you need. You get exactly the help you’ve been thirsty for.
Clicking a button on this page takes you to a checkout page on Stripe. Submit your payment of $297.
Within a business day, we’ll confirm via email.
That email I mentioned? It’ll have a few questions about your business goals and how your website is working now. Book 15 minutes to finish that.
I’ll review your website, looking for ways to clarify your value, connect with great leads, and get people to make an informed decision about working with you. I’ll make your video and website copy roadmap. You can expect this process to take about a week after your questionnaire was completed.
You’ll get a link to your Loom video, website copy roadmap, and any other extras via email 🎉
At this point, you’ll put in the effort to make the changes in your site. It should be pretty straightforward thanks to the roadmap. But if you have questions…
About a week after you get your audit, I’ll check in with you to see how it’s going. You can choose what kind of followup support you’d prefer. Support via email? Or via a 15-minute Zoom call? Whatever works for your schedule and brain.
Writing website copy isn’t easy, but it’s a LOT easier when you start from a plan. After you optimize your website copy, what kind of changes are you seeing? I’d love to know!
You’ll see the difference when your copy is more descriptive and clear:
Fewer cheapos clogging your inbox.
Customers aren’t going to come sprinting toward you, cash in hand, the moment this is done.
But when your marketing messages are clear and targeted, you’ll get more of the kinds of clients you want to serve. That’s what we’re all working toward here.
We all have busier seasons, some of which we can predict, and some of which we can’t. But in general, we’re busy people who have to carve time out to finish projects. You can carve it now, or you can carve it later. But you’re not going to reap the benefits until it’s done.
Kelley Gardiner Copywriting has a DIY-or-Don’t Guarantee. If you don’t feel like you can get it done, credit the entire fee to a Website Refresh or another service of your choice.
Do you mean you have a hard time expressing yourself? Or that your grammar could be better?
If it’s the grammar thing, I can hook you up with a copy editor when you’re done.
If you don’t think you have the chops and aren’t excited to try, consider a Website Refresh instead.
I would love to get to know you. Book it on my calendar.
No more wondering about what to say.
Get a plan for exactly what to write, and how.
Get it done. With support along the way.
Clicking this button will take you to a Stripe payment form.
I’ll email you within a business day to get details about your website and goals. Plan on about 15 minutes to answer those questions ASAP.
Feel free to email me if you have any questions before you click.
I’m excited to work with you.