Website Copy Last Draft

If there was a way to get aligned, strategic website copy. Without dragging out the project for months...

That would be pretty sweet, right?

Photo of Kelley with black top and blue skirt

You wrote your new website copy.

But you're not feeling SUPER GREAT about it.

Maybe your website designer gave you a template.

Maybe you figured it out on your own.

But you’re not feeling 1000% confident about launching that new website copy into the world, for your leads and mom and friends to see.

What would it feel like to finally have a website that sounds like… you?

What would it feel like to share your website in a networking Zoom, knowing you’re going to hear more “wow, I could really use this” messages?

What would it feel like to get all the words in your head unjumbled so your message rings out clear?

What would it feel like to start getting sales notification emails without grinding for each and every one?

And what a freaking relief to just have your website copy DONE.

Done so it sounds like you, feels like you, attracts the right people, and feels incredible to share—showcasing you and your business with a glowing, shining light.

You put in work to get results for your clients. You need to spread that love far and wide.

Having a website that works will help.

And it’ll feel fantastic.

Animated cartoon of a frog-like character smiling and dancing like it's getting a Website Copy Glow Up. Yellow background.

The good news???

👏 You don’t have to work harder when your website is working on your behalf, 24 hours a day. 

👏 Your website is whatever you make of it. You can focus on a goal and put a plan in place to reach it.

👏 A full conversion copywriting overhaul is a fantastic investment—when you can afford it. But there’s SO MUCH help for you before you reach that point.

👏 There’s no need to spend hours grinding at that project if you’re not in love with the work.

👏 Your (currently) zero-conversion website can be a functioning part of your business with a little love and attention.

👏 You can have a website that sounds and feels like the version of you who’s perfectly rested and caffeinated. And it doesn’t have to take 5 months of dread and project management.

Getting a website that works doesn’t mean waving a magic wand around, struggling with a project that draaaags on for months, or handing your (deserved and hard-earned!) cash to a freelancer who works under a cloak of secrecy.

You don’t even have to wait months to make it happen.

You can have website copy that’s tailor-made to help you hit your business goals.

Sooner than you think.

I’m Kelley Gardiner

Close up of Kelley with "hi" in speech bubble

And when I’m not annoying my kids by stopping to look at an interesting bird or tree, I’m helping small business owners create websites that function as killer sales tools.

I don’t want you to “make six figures quick with these super secret and simple tricks.”

I won’t tell you that website copy is the true-and-only way to make more money in your business.

I want you to feel like you have freedom in your life, and I know that your website can be a great support for that.

Hand off your website copy project to a conversion copywriter who uses a data-informed, humanity-centered approach. Let’s create a path for your favorite kinds of people to skip down when they see your offer.

Kelley did a great job of transforming my word vomit into something coherent! I also love how she described the journey of someone looking at my webpage and using that knowledge to talk about different aspects of what I do in different areas.

I love how her writing feels easy and simple but also speaks very clearly to the audience.
Headshot of Beth McMorran from Solace PT
Beth McMorran
Solace PT and Myofascial Release

Get a Website Copy Final Draft

No dread.

No project management.

No endless meetings.

No wondering if your website copy is “any good.”

No feeling stuck.

Just a fresh website that reflects you and your best-fit client. With strategy that makes sense for your business.

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Let's laser focus on your goals

Not every word of your website will change, but you’ll see a big difference.

I’ll take your full, “almost finished” draft and turn it into a ready-to-rock final draft.

So you're probably wondering

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“Another copywriter quoted me a $5000 website copy overhaul. What am I not getting here?”

I made this because you don’t have $5000 to spend.

I work largely with the messaging you already have in place. We optimize copy for three pages instead of rethinking the entire site from the ground up. 

By reducing the scale and being super efficient, we can create words that feel aligned and are grounded in strategy. For just $997.

“Sounds great, but my brain is at capacity, my kids are yelling at me, I need to reschedule my dentist appointment, and I have no idea what’s for dinner. How much time and energy will this take?”

That’s the beautiful thing. We get it done in a week, and you check this off your list. 

Plan on 45 minutes of meetings, and 30 minutes to fill out your questionnaire. If you’re feeling chatty.

9 Ways You’ll Know You’re Ready for More Sales and Signups from a Website Copy Last Draft

    • You’re a service provider
    • You have the capacity for more client work in the next 3-6 months
    • You freaking embody the value of your service and are excited to deliver it to more people
    • You’re willing to be introspective about your business messaging 
    • You’re curious about your clients and leads
    • You have some marketing assets to share, such as testimonials, social media posts, and email newsletters
    • You want to feel more aligned with the words on your website
    • You have a modest budget for marketing and business-building
    • You have access to your website, and feel comfortable placing finished copy on your site

Nodding your head?

"About us" text with "before" superimposed
"About page" copy that's been edited so H1 reads "Taste the Small Batch Difference"

If you’re still reading, you know that you need updated, optimized website copy that’s laser-focused on supporting your business goals.

If you’re feeling nervous about putting that website into the world…

If you’ve struggled to find a decent writer who also understands marketing, business strategy, and the “why” behind the words…

If you need a partner who wants to help you meet your goals…

You’re ready to have a website that you can show off with excitement and hope.

You’re ready for a Website Copy Last Draft.

Yes! Let’s get this booked!​

Kelley will follow up within one business day. You’ll choose your kickoff date, and off we’ll go!

You asked good questions, listened well, and got a great handle on my company's voice. The new website copy you crafted for Upswept felt like the right fit, and we were honestly excited to put it to good use!
Sarah Giffrow headshot
Sarah Giffrow
Upswept Creative