“What results can I expect from refreshing my website copy?”
No magic wands here. Just hard work.
You know what the results you want in your business.
Same thing goes for website copy — you know what you want it to do, but are your expectations realistic?
Some website copywriters will sell you on the idea that their work can make you money. Because that’s true. But the “can” is the tricky part.
The copywriter only has control over the words.
If it were as easy as switching the wording on a button, my life would be much easier, too.
Conversion copywriters use research and the best-known practices for creating better conversion rates. They can see what happens, and move from there.
But really, we don’t know what new copy is going to do until it’s out there in the real world with your customers.
It’s exciting. It’s frustrating. It’s interesting. Like just about everything in your business.
What you can expect from new/refreshed website copy
“A massive return on ROI?"
HERE’S THE THING ABOUT MAGIC WANDS…
It could happen! But there is no way any decent person would ever guarantee that to you. There are a million variables when it comes to sales in your business.
The right website copy can help. But please don’t go in with this expectation.
"Higher website traffic?"
POSSIBLE SIDE EFFECT
SEO is a whole ‘nother ballgame, okay? If you absolutely have to rank, you need to call in SEO pros.
Good copywriting CAN increase your visibility a bit, especially if you’ve never given a second thought to keywords.
"Get more leads/sales/email signups?"
WE’RE GOING FOR IT
This is 100% the goal. Will we get there? I don’t know. But I’m a conversion copywriter, so we’re optimizing for conversion. Fingers crossed. All the information we get will help you get closer.
"Reduce bounce rate?"
MAAAAAYBE
It’s complicated. Maybe if your traffic goes up, it’s okay if your bounce rate goes up, too.
The important thing is to get more CUSTOMERS moving through your site. You don’t want a bunch of traffic from bargain hunters if your solution is high-end. Go ahead and bounce them. That means your website is doing its job.
"Get some super useful data?"
YES
All we can guarantee is some new words that are sincerely constructed in order to get you some more conversions. We can’t make anyone do anything. A new “control” gives you plenty of information to go on.
"Will I be happy with the results?"
YES
Am I going to 100% guarantee that you’ll see more sales? No.
Am I going to 100% guarantee that I’ll be open and transparent, and give you a product that’s my very best? Yes.
Are you going to feel like your copy is strategic and aligned? Hell yes.
If something goes weird, am I going to help you fix it? Of course.
Get a website that works as hard as you
See what a copywriter sees. Grab your free, no-strings mini audit. I’ll give you 1-2 ideas for how to optimize one page of your site.