That’s what we want your leads to say when they’re looking over your site…
And what you’ll say when you get a load of your new website copy.
With a Website Copy Refresh, you get words that resonate with your best-fit customer.
Works if you have:
Step 1: Book a 20-minute discovery call to make sure this is the right project for you
Day 1: Sign the contract and pay the 50% deposit. Schedule a 60-minute intake call within 1-3 days.
Day 4-18: We spend about two weeks optimizing your current website copy
Day 19: We present your copy to you in a quick 20-minute call
Day 20-23: You make any comments about brand voice, etc., within 3 business days
Day 23-25: If needed, we complete any small touch-ups within 3 days
Day 25: You pay the final 50%, and the copy goes to the proofreader
Day 28: You own your new copy! Paste it all over your site and let me know how it goes 💪
Your time investment:
What is that, 2-3 hours? Not a huge amount, but it is important to have time cleared at certain points in the project.
(Can’t keep up? That’s 1000% okay! We can change the schedule. It’ll just take more than four weeks.)
For most 5-page websites
“Who the heck is this Kelley Gardiner, and what does she want with my website?”
Hiiiiiii! I’m a conversion copywriter, and I specialize in website copy for solo service providers.
I’m a solo service provider, too. We’ve got to stick together.
My training in conversion copywriting is via Copyhackers by Joanna Wiebe, and in UX copywriting thanks to Beyond Web Copy by Susan Reoch.
My team is just me and a couple of proofreaders I keep on hand. Fingers crossed, I’ll be able to get more admin help in 2024. But when you’re emailing me, you get me and you get my attention.
Learn about your business: Your 60-minute intake call is all about your business and your goals. Then I sneak around the internet to glean some more morsels.
Learn about your customers: I deep dive into what your customers are saying, what they truly want, and what other solutions they might be considering.
Learn about your competitors: Sometimes it helps me learn more about your customers. Sometimes it helps me figure out a piece of messaging that’s missing. But I don’t steal from other people because 1) boo and 2) you never know what’s actually working for other people.
Optimize your website copy: I use all that information and spin it together with buyer psychology to create ethical website copy that helps your customer see how great you are.
Not editing. Not “wordsmithing.”
Breaking down the messages and making it easier to buy from you.
Questions? Email firstname.lastname@example.org