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It’s more than just making words sound good. It’s about applying specific measures that are likely to increase conversions.
Getting a perspective from outside of the bubble of your business helps.
So does getting personalized, transferable information from a trained copywriter who lives in the world of headline formulas, Problem-Agitation-Solution, eyebrow copy, customer journeys, tone vs voice… and everything else that comes along with the gig.
Finish sales page, sign the kids up for that reading program, send five cold emails, follow up with the other emails, prep for client meeting next Thursday, plan menu for next week’s trip, think of an idea for a Reel, actually put on makeup and make the Reel, buy some new pants, check the kids’ shoes sizes, make an appointment with etc., etc., etc.
But what happens when your website isn’t working?
YouTube tutorials can be super legit. Hundreds of templates out there could work GREAT for your site.
But… how do you know which one is right? Which one applies the best to your specific business needs? And how do you know you’re filling the thing out correctly?
After hours of work, you’re still left with a ton of questions and no one to turn to.
If you can afford it, and you’ve been in business for a year or more, hiring a copywriter can be a worthwhile investment. (If I do say so myself.)
But let’s be honest: hiring a copywriter is out of reach for a lot of small business owners. A site from scratch can cost you $3000, as a starting point.
As with any freelancer, there’s the possibility of getting burned by flakes. Or just making the wrong hire and getting set back. Again.
If you want to increase your audience and make more money online, you need a website that works.
The Website Copy Review starts with an audit of your current site. I’ll cover the big and small ways you can optimize your current site for your needs and your audience.
Then we’ll walk through some examples and resources that can help you with the job that’s in front of you.
Need help with product descriptions? You might get an example, an outline, and pointers to keep in mind.
Need to change your service menu? You might get an edited version and a template for your page moving forward.
Every site is different. Every business is different. Every Website Copy Review is lovingly crafted to move your business and your project forward.
Every plan is started from scratch. Everything starts with your business and your needs. No templates.
The internet changes fast. I keep up with better known practices and what’s working today to help keep your copy strategic and ethical.
You can tell me exactly what questions you have, your goals, and the kind of help you need. I’ll focus my feedback and coaching on that. So you get exactly the help you’ve been thirsty for.
👉 Book your review.
Plan on taking 5-10 minutes to answer a few questions about your business, your website, and your goals moving forward. I’ll confirm and let you know if I have any questions.
👉 Get your plan.
You’ll get a link to a video, your website copy roadmap, and any other extras via email.
👉 Schedule a follow-up call when you’re ready.
We’ll talk over any questions you have as you implement your plan. It’s all included.
The process of writing website copy is anything but clear-cut.
Lots of steps. Places to get mired down. Opportunities to take look at your progress, or lack of it, and ask yourself, “What am I even doing with this?”
Luckily for you, you have a few shortcuts at your disposal. A professional copywriter might take hours to research a page, but you’re already the expert in your business.
You know who your customer is, and what they want.
You know how you deliver incredible value.
You know the reasons why people choose you, and why they choose your competition.
You’ll see the difference when your copy is more professional, descriptive, and clear: More leads. Better leads. Fewer questions that your site already answers.
Customers aren’t going to come sprinting toward you, cash in hand, the moment this is done. But when your marketing messages are clear and targeted, you’ll get more of the kinds of clients you really want to serve. That’s what we’re all working toward here.
Life isn’t going to get less busy in a couple of months.
We all have busier seasons, some of which we can predict, and some of which we can’t. But in general, we’re busy people who have to carve time out to finish projects. You can carve it now, or you can carve it later. But you’re not going to reap the benefits until it’s done.
Kelley Gardiner Copywriting has a DIY-or-Don’t Guarantee. If you get all your in-depth instructions on how to rewrite your website copy, and you still don’t feel like you can get it done, credit the entire fee to a Website Refresh.
Do you mean you have a hard time expressing yourself? Or that your grammar is not that great?
If it’s the grammar thing, I can hook you up with a copy editor when you’re done.
If you don’t think you have the chops and you’re not excited to try, consider a Website Refresh instead.
I would absolutely love to get to know you. Book it on my calendar.
No more wondering about what to say, or where to say it.
No more sighing and hoping that your website copy will be better someday.
Just straightforward guidance and exactly what to do, and how to do it.
Get it done. With support along the way.
