Website Copy Audit
Ready to refresh your copy?
Get a step-by-step plan to move forward.
Want to write your own copy? Hell yeah!
But it really really helps to have a pro on your side.
Copywriting is a skill. And it’s more than just choosing words that sound good.
It’s about taking a data-first approach to your site.
Headline formulas, Problem-Agitation-Solution, eyebrow copy, customer journeys, VOC, jobs to be done framework, and tone vs voice…
It takes years to master copywriting.
Don’t have that much time? Rent a copywriter’s brain.
Getting help with a website rewrite makes sense when some of these things are true…
- You KNOW that you need to change your website copy, but you have no freaking clue where to start.
- You’re a perfectly capable writer, but when you sit down to write about yourself, a curtain blocks off the “word make?” portion of your brain.
- You’re working with a website designer, and they remind you that they need the content in three weeks.
- You tried to rewrite your website copy, and everything sounded like a robot wrote it. Not even a cool robot.
- You already asked an actual robot to write it, and you want a trained human to take a look.
- You are not the biggest fan of blank pages.
- You needed it done yesterday. AKA six months ago.
But only if all these things are true…
- You have the time, energy, and capacity to write or edit your own website copy.
- You want support, but also to take responsibility for the result.
- You’re approaching the project with curiosity about your audience.
It's time for a Website Copy Audit
Grow your audience. Make more money online.
Every site is different.
Every business is different.
Every Website Copy Audit is lovingly crafted to move your business and your project forward.
The Website Copy Audit covers the big and small ways to optimize your current site for your needs and audience.
Here's how it works
1. You drop Kelley a line
2. We confirm
Within a business day, we’ll confirm via email.
3. You complete a quick questionnaire & pay $297 via Stripe
That email I mentioned? It’ll have a few questions about your business goals and how your website is working now. Book 15 minutes to finish that.
4. We look for opportunities in your website copy
I’ll review your website, looking for ways to clarify your value, connect with great leads, and get people to make an informed decision about working with you.
I’ll make your video and website copy roadmap. You can expect it about a week after your questionnaire is done.
5. You get your audit via email
You’ll get a link to your video, website copy roadmap, and any other extras via email 🎉
At this point, you’ll put in the effort to make the changes in your site. It should be pretty straightforward thanks to the roadmap. But if you have questions…
6. We’ll schedule a follow-up call or email support
About a week after you get your audit, I’ll check in. You can choose what kind of follow-up support you’d prefer. Support via email? Or via a 15-minute Zoom call? Whatever works for your schedule and brain.
7. You enjoy the delicious fruits of your labor
Writing website copy isn’t easy, but it’s a LOT easier when you start from a plan. After you optimize your website copy, what kind of changes are you seeing? I’d love to know!
Don't get stuck. Start with a
clear plan.
You’ll see the difference when your copy is more descriptive and clear:
More leads.
Better leads.
Fewer cheapos clogging your inbox.
“Sounds great … but does it work?”
You tell me what your goal is. We do our best work to reach that goal. My guarantee is that you’ll feel supported in that.
“What if I can’t get it done, or I hate what I write, or I get sick and fall behind at work, or any other life stuff that might pop up?”
Kelley Gardiner Copywriting has a DIY-or-Don’t Guarantee. If you don’t feel like you can get it done, credit the entire fee to a Glow Up or Overhaul.
“But my writing skills aren’t so hot.”
Do you mean you have a hard time expressing yourself? Or that your grammar could be better?
If it’s the grammar thing, I can hook you up with a copy editor when you’re done.
If you don’t think you have the chops and aren’t excited to try, consider a Glow-up or Overhaul instead.
“Can I talk to Kelley first?”
I would love to get to know you. Book it on my calendar.
“Can I test drive it somehow?”
"Meh. I'll do it later."
Your website isn’t on fire, so it’s not a priority.
But what happens when your website copy isn’t working?
- Your traffic stays so low, you wonder if you and your mom are the only ones who ever visit.
- Potential customers get bored and click away.
- That cool lead you gave your business card to doesn’t understand your value.
- Same copy, same sales 😱
Fix your website copy fast
No more wondering about what to say.
Get a plan for exactly what to write, and how.
Get it done. With support along the way.
You get:
- No-fluff video review of your current site’s copy, with transcript
- Killer Copy Roadmap with step-by-step instructions to make changes that support your bottom line
- 2-3 key pieces of copy to place in often-overlooked areas like buttons or often-requested areas like headlines
- 15 minutes of follow-up support for any lingering questions
- DIY Guarantee: Over it? Credit the cost to a Glow-up.
All this support for $297
