An Affordable Website Copy Upgrade? It's Possible.
Summary: There are options for affordable website copy help between the two extremes of “complete DIY” and “hire someone to do the whole thing.” These options range in cost, usually with *ahem* an inverse relationship between time and money spent.
More you pay, more you get.
An affordable website copy project isn’t just a dream.
Most pro copywriters won’t work on a website for less than about $5000. And that makes sense because a lot of work — not to mention training and experience — goes into the process.
But not everyone’s at the point where that kind of investment is worth it.
You could also pull out the ol’ library card and see what you can find. But if the focus is digital marketing, make sure it was updated within the last two years or so. Things change. Quickly.
Three figures: Get a consultation
Do you ever wish you could get a professional copywriter to just tell you what to do, so then you could do it all yourself, in your own voice, with total control over the process… knowing that you were doing so with sound strategy in place?
So you DON’T have to do the whole
google template > get frustrated > start over again seven times
thing?
Get strategy with aWebsite Copy Review. You can get one for only $297 right now. Pretty sweet.
Three or four figures: Book a day rate or "copy intensive"
What the heck is a day rate?
Basically, you hire someone for a full or half day, with a particular assignment in mind. They do as much as they can reasonably accomplish within that amount of time. You both move on with your lives, happier for having made the arrangement.
Let’s say that you have a website with copy, but you hate it. You want it to be better, and you don’t want to think about the process too much. You can hand yourself over to the mercy of a copywriter and ask them to do a half-day or full-day overhaul.
I’ll have a limited number of half-day VIP sessions available in 2024. Email to book: hello@kelleygardiner.com
What can you get done in half a day?
Revamp your About Page, and get recommendations for your home page
Research customers and competitors for help with messaging
Revitalize headlines and crossheads throughout your website
If you really want to learn to write your own website copy, you want to keep doing it into the future, and possibly write it for other people, I recommend
I’m not an affiliate. They were worth it for me, a professional copywriter. YMMV.
$2000+: Website Refresh
A copywriter will spiff things up for you. Make sure all the headings work. Make sure the buttons make sense. Make sure the customer gets the information they need, when they need it.
You’ll find a copywriter you love, meet with them several times, hand over a bunch of information on your website metrics and customers (like testimonials and other feedback), take them to meet your team. It’s a relationship. It’s a process that will likely take place over the course of several months.
If you hire a conversion copywriter, their job will continue after the “final” approved copy is in place. They’ll make sure everything is working the way it should, with testing and validation.
It’s not cheap, but it’s worth it when you’re ready.
No matter where you are today, there’s help for you!