An Affordable Website Copy Upgrade? It's Possible.
Summary: There are options for affordable website copy help between the two extremes of “complete DIY” and “hire someone to do the whole thing.” These options range in cost, usually with *ahem* an inverse relationship between time and money spent.
More you pay, more you get.
An affordable website copy project isn’t just a dream.
Most pro copywriters won’t work on a website for less than about $5000. And that makes sense because a lot of work — not to mention training and experience — goes into the process.
But not everyone’s at the point where that kind of investment is worth it.
Let’s talk options, at every price point — from free on up.
Zero dollars: Google your way to affordable website copy
Google will get you a long way.
It will also take you a long time.
(You could also KISS and just read the simplest shortest cutest most helpful guide, called Fearless First Draft: How to Write Your Website Copy.)
There’s a lot to learn and a lot of dreck to plow through on Al Gore’s internet. Tread carefully.
Just a couple of bucks: Read a book
Gill Andrews has a great book called Making Your Website Work: 100 Copy and Design Tweaks for Smart Business Owners.
Hey, you’re a smart business owner! That’ll work!
(I don’t get a cut if you click.)
You could also pull out the ol’ library card and see what you can find. But if the focus is digital marketing, make sure it was updated within the last two years or so. Things change. Quickly.
Three figures: Get a consultation
Do you ever wish you could get a professional copywriter to just tell you what to do, so then you could do it all yourself, in your own voice, with total control over the process… knowing that you were doing so with sound strategy in place?
So you DON’T have to do the whole
google template > get frustrated > start over again seven times
Get strategy with a Website Copy Review. You can get one for only $297 right now. Pretty sweet.
Three or four figures: Book a day rate or "copy intensive"
What the heck is a day rate?
Basically, you hire someone for a full or half day, with a particular assignment in mind. They do as much as they can reasonably accomplish within that amount of time. You both move on with your lives, happier for having made the arrangement.
Let’s say that you have a website with copy, but you hate it. You want it to be better, and you don’t want to think about the process too much. You can hand yourself over to the mercy of a copywriter and ask them to do a half-day or full-day overhaul.
I’ll have a limited number of half-day VIP sessions available in 2024. Email to book: email@example.com
What can you get done in half a day?
- Revamp your About Page, and get recommendations for your home page
- Research customers and competitors for help with messaging
- Revitalize headlines and crossheads throughout your website
- Clean up large sections of wordy copy
A cool 2K: Sign up for copywriter training
If you really want to learn to write your own website copy, you want to keep doing it into the future, and possibly write it for other people, I recommend
Beyond Web Copy by Susan Reoch
I’m not an affiliate. They were worth it for me, a professional copywriter. YMMV.
$2000+: Website Refresh
A copywriter will spiff things up for you. Make sure all the headings work. Make sure the buttons make sense. Make sure the customer gets the information they need, when they need it.
The kind of stuff that drives sales.
$5000+: The whole shebang
That’s the full website copy treatment, baby!
You’ll find a copywriter you love, meet with them several times, hand over a bunch of information on your website metrics and customers (like testimonials and other feedback), take them to meet your team. It’s a relationship. It’s a process that will likely take place over the course of several months.
If you hire a conversion copywriter, their job will continue after the “final” approved copy is in place. They’ll make sure everything is working the way it should, with testing and validation.
It’s not cheap, but it’s worth it when you’re ready.